“We could tell the dealers all about the new cab, but these are smart business people. A sales event followed the demonstration, at which dealers were given their first opportunity to order the new terminal tractor. Six new TICO terminal tractors - including its popular galvanized steel version - were made available for the dealers to test drive at the event. The meeting featured a dramatic reveal of the new cab during the opening session, corporate presentations on its features, benefits and competitive advantages and a half-day Ride and Drive demonstration held at the resort’s closed-course race track. “And we knew that our dealers were excited to see and hear about it because we had 100% participation at the event.” The cab was developed with the customer’s maintenance needs, uptime and driver productivity in mind,” said Doug Queen, TICO Director of Sales and Marketing. “We thought our Dealer Meeting was the perfect time to show off the new cab and all that it offers. The Dealer Meeting, which was held at the Westin Savannah Harbor Resort, was a three-day event devoted to discussing and demonstrating all of the innovative new features and design elements of the company’s next generation cab. ![]() ![]() RIDGELAND, SOUTH CAROLINA - TICO Manufacturing, one of the world’s fastest-growing terminal tractor manufacturers, introduced a completely-redesigned cab for its 2018 terminal tractor models at the company’s annual North American Dealer Meeting held recently in Savannah, Georgia.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |